The Effect of Visual Merchandising on Impulse Buying Behaviour of Consumers in the Clothing Industry: The Case Study of Chinhoyi Town

Abstract

Published by Knowledge Words Publications (www.kwpublications.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 9, No. 1, 2023, Pg. 21-28 http://kwpublications.com/index.php/pages/detail/IJARPPG JOURNAL HOMEPAGE