Entrepreneur women and informal commerce activities in virtual organizations. Theoretical-methodological discussion

Abstract

The change of organizational models leads to new structures using technology and social networks. There are women who start informal businesses in Facebook groups with smart mobile devices, "Nenis". This phenomenon manifests three vari-ables: organizational, communicative, and commercial. What organizational, communicative, and commercial peculiarities do "Nenis" FaceBook groups have? Theoretical and methodological proposals for the design of a mixed study with qualitative predominance are presented. Techniques: discourse analysis, content analysis and interview. Objective: to understand the informal commerce carried out by Mexican women entrepreneurs through Facebook groups and smart mobile devices.