The business government of emotions. analysis of a case: the call center Konecta Argentina

Abstract

This writing analyzes the way in which the Konecta call center intends to guide the behaviors of its employees based on the impact over their emotional dimension. For this, the conceptual emergence of this dimension is reconstructed in the theoretical developments of the classical thinkers of neoliberalism, its reception by contemporary scientists, as well as its strategic articulation with think tanks and international organizations. The case study focuses on the analysis of the content published by Konecta Argentina on Instagram, its WEB page, as well as in-depth interviews with company employees. The conclusions contribute to defining some lines of the neoliberalist strategy centered on the management of emotions.