Hierarchical Information Integration Applied to Residential Choice Behavior

Abstract

The method of hierarchical information integration can be applied to the study of complex decision‐making processes in which preference formation is influenced by many attributes of choice alternatives. In this paper, we extend Louviere's (1984) original approach to include the modeling choice processes in addition to judgment processes. Assumptions underlying the original and our extension are discussed and the new method is applied in an analysis of residential choice behavior. 1990 The Ohio State University