MODELO CONCEPTUAL DE GESTIÓN ORGANIZACIONAL COMO REFERENTE EN EL DESARROLLO DE UN SISTEMA DE INFORMACIÓN DE MERCADOTECNIA INTEGRAL

Abstract

Faced with the increasing and unstoppable tendency of the internet in daily life, it presents the possibility for entrepreneurs to know their customers, find new ways to approach their products and stay competitive, with technologies and marketing. Both disciplines converge to generate innovation. The conceptual design of comprehensive marketing information systems that support a small service company in decision making and gives competitive advantages is considered. (English) [ABSTRACT FROM AUTHOR]