Near Field Communication Tag-based System in Retail Marketing

Abstract

Near Field Communication (NFC) is a short-range wireless communication technology capable of two way communication. As an emerging technology, it has been widely used for payment (a debit and credit) for example, or even in medicine (a tag in your skin could send vital signs to your smartphone). In this paper, we describe a mobile prototype system using NFC for retail marketing. The system is responsible for collecting data about customers using NFC tags to analyze their personal purchase behavior. The direct outcome is to increase revenue of retailors from customers' repeated purchases by pushing customized marketing activities like discount vouchers and deal information based on the outcome of the analysis. We fully describe the technical including architectures and basic workflow, and explain the details of use cases.