CREATIVE ECONOMY DEVELOPMENT IN THE GLOBAL WORLD

Abstract

Global trends in the development of the creative economy indicate its growing role in forming the world market for goods and services, as well as opportunities for growth in its future. Despite the challenges of the global economy, the creative economy is showing positive trends to increase its part in the formation of world gross domestic product and a significant contribution to the world trade. The author (based on the analysis of the post-industrial society’s components) summarizes the main prerequisites for the formation of the creative economy, substantiates its components and factors of formation and development. It is determined that the main drivers of creative economy development are human capital and its creativity, as well as technological, economic and social paradigms of social development, which have formed an environment of favorable opportunities and resources for its development and growth.