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LEADERSHIP AND THE URGENCY FOR DIGITAL TRANSFORMATION

  • Meffert J
  • Swaminathan A
Leader to Leader (2018) 2018(88) 44-49
DOI: 10.1002/ltl.20357
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Abstract

The article focuses on the significance of leadership for digital transformation. Topics discussed include the employment of strategies and tactics in organizational tactics, the hindrances toward digital transformation, and the identification of significant assets like strong customer relationship, powerful brand and deep customer insights.

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Meffert, J., & Swaminathan, A. (2018). LEADERSHIP AND THE URGENCY FOR DIGITAL TRANSFORMATION. Leader to Leader, 2018(88), 44–49. https://doi.org/10.1002/ltl.20357

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