Journal Article

Case studies in public relation strategy : Mascot characters and book selection tours

  • DONKAI S
Journal of Information Processing and Management (2009) 52(6) 370-374
DOI: 10.1241/johokanri.52.370
N/ACitations
Citations of this article
N/AReaders
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

DONKAI, S. (2009). Case studies in public relation strategy : Mascot characters and book selection tours. Journal of Information Processing and Management, 52(6), 370–374. https://doi.org/10.1241/johokanri.52.370

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free