Unveiling the Veil of the Damsel in Distress in Movies: The Impact of Gender Stereotypes on Female Characters in a Patriarchal Society

Abstract

Many movies and TV shows feature the trope of ‘the damsel in distress,’ contrasting the strong and resilient image of men with the fragile and emotional portrayal of women. In various big IP movies, especially Hollywood films, the manifestation of patriarchal ideologies is even more evident in these phenomena. Movies are carriers of individual consciousness and powerful vehicles for social philosophy. This paper explores the influences of marketing strategy in patriarchal ideology on the ‘Damsel in distress’ stereotype in films and Marketing strategy in a patriarchal society.