The Effect of Electronic Word of Mouth on E-Purchase Decision at Marketplace

Abstract

This study discusses the effect of eWOM information quality, eWOM information credibility, eWOM information usefulness on e-purchase decisions with 390 women respondents who use marketplace applications in Indonesia. This study employed Amos SEM data analysis techniques to test the hypotheses. The results of the study proved that all variables were declared influential and significant. Recommendations and implications are explained in this study so that they can be developed in future research.