Impact of Social Media on Business Strategies

Abstract

Social media has a great role for sharing of data as well as interact with other person. Wide range of marketing opportunities has been provided with the help of social media. Social media provide business opportunities to all size of business. Social media is a powerful way by which marketing of any product can be done with an efficient manner. With social media awareness of brand has been increased which will definitely help in increasing profit of business. Keywords: Social media marketing , Organic reach, paid reach,viral reach