STRATEGI PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA PETANI MUDA WONOSOBO DALAM PEMASARAN HASIL PERTANIAN

Abstract

Most of the residents of Wonosobo Regency are people in rural areas who earn their income as farmers. During the pandemic, one of the most significant obstacles faced by young farmers is how to market their agricultural products. This research is intended to identify as well as analyze the strategies needed to increase the human resource capacity of the young farmers in Wonosobo Regency in marketing their agricultural products. This research is a qualitative study using descriptive analysis methods. The data were collected through surveys, interviews, and literature studies. The results showed that those farmers have not made the best use of information and communication technology for marketing purposes. The use of information and communication technology has not been properly utilized for agricultural business development due to the marketing dependency on middlemen, the factor of ignorance, and the lack of ICT skills. Some strategies are needed including assistance, utilization of information technology for marketing, and opening access to training and mentoring programs.