The Use of Digital Technologies in Tourism Management

Abstract

In the conditions imposed by the pandemic, technology has helped provide digital travel options, leading to an even greater awareness of its importance in our lives. The ease of mobility and the power of information has led to a growth in the online tourism market;more and more travel platforms and apps have emerged, social media and global distribution have taken a well-deserved place in tourism marketing. Due to these factors and taking into consideration the growth of online tourism in recent years, as well as its expanding in the foreseeable future, it is imperative to continuously conduct studies concerning the integration of digital technologies in tourism management strategies. The purpose of this research is to evaluate the use of technology in tourism, focusing on the online travel agency market and its influence on tourism management and tourists' consumer behaviour.