Designing Bali tourism model through the implementation of tri hita karana and sad kertih values

Abstract

As an icon of tourism in Indonesia, Bali has developed to be one of the world-top tourist destinations. In 2017, Bali gained an award to be the world’s best tourist destination by Trip Advisor, the world largest travel site. As a result, the award would also boost the government’s endeavors to reach the target of 20 million foreign tourists by 2019. In fact, this award and a number of other awards that had been attributed to the island of God are achieved due to the unity of the movement of the implementation of Tri Hita Karana (THK) and Sad Kertih (SK) values as local wisdom in maintaining Balinese balance. This study aims at investigating the implementation of THK and SK values in designing Bali tourism model in the context of community services of Indonesian higher education. By applying the descriptive qualitative research method, the data, both primary and secondary, were collected through participant observation in 7 seven villages of different regency in Bali Province, interview, and literature study. The study found, so far, the implementation of THK and SK values in designing Bali tourism model has been effective. The essence of THK and SK is regarded as the local wisdom which is truly a development of eco-tourism based the genuine of local culture in developing rural tourism where the rural itself is the origin of the culture with its local wisdom not in urban or international resorts