Directive Speech Acts of Mobile Commerce Application Advertising Discourse on Digital Media in Indonesian Language Learning

Abstract

This study investigates directive speech acts of mobile commerce application advertising discourse on digital media. The study aims to describe directive speech acts form of of mobile commerce application advertising discourse on digital media. The study is descriptive qualitative. Data source is amount 78 mobile commerce application advertising discourse on digital media. Analysis technique used is pragmatic equivalent. The results show that directive speech acts include (1) recommended SA with 31%, (2) inviting SA with 6%, (3) commanding SA with 31%, (4) demanding SA with 19%, (5) requiring SA with 9%, and (6) advising SA with 16%. This study implies to makeit easer finding out the kinds of directive speech acts in advertising discourse and to study directive speech acts in learning Indonesian language.