‘Security branding’: The role of security in marketing the city, region or state

Abstract

The authors reflect on the role of security in marketing the city, region or state. They notes that the potential of perceptions of security in protecting a brand, or insecurity in damage brand is increasingly being given attention. They depict that in political and economic climate, nothing potentially damages a place brand more than portrayed images of insecurity, connected to high crime rates, the threat of terror attack or risk from catastrophic natural disaster.