Measuring the aggregated public value of extension

Abstract

Extension program participants tell story after story of the impact of Cooperative Extension on their lives, their families, and their businesses. Despite huge amounts of qualitative data, very little quantitative data exist showing the aggregated public value of Extension programs—especially across program areas. The lack of data leaves Extension administrators high and dry when they are asked to show public value, a circumstance sometimes resulting in reductions in human and financial resources. A simple, yet powerful Extension public value instrument was developed and used in Georgia along with analysis methods designed to showcase the short-, medium-, and long-term impacts of Extension programs.