A Review of Place Branding Strategy in City Planning

Abstract

Competitions between places in consequence to rapid development change the environments and the developments trend. This competition makes the place need to be better than their competitors. It made places development active, and the emphasis is being the perception of the place as the brand. The paper aims to explore the potential of place branding strategy as a mechanism in city planning. The paper provides an understanding of the place branding and its role in city planning. Place branding is a taken aspect of present development. It has expanded into an acceptable answer to the issue of conflict between the cities. Place branding is one of different practice to recover the position and image of the place or city