COASTAL TOURISM IN SAUDI ARABIA: AN EXPLORATORY STUDY OF HALF MOON BEACH

Abstract

Half Moon Beach is one of the most popular beaches in Saudi Arabia and is located on the Persian Gulf. Empirical data regarding Saudi marine and coastal recreation and tourism is very limited. This study used a self-reply questionnaire to investigate beach visitors' (n = 280) characteristics, motivations, and activities. Results revealed that visitors were predominantly Saudis (95%) from the Eastern Province who visited Half Moon Beach for the purpose of enjoying the beauty of nature, the sea and sand, and to relax. Visitors (39%) were mostly satisfied with the overall experience but many (23%) expressed negative comments about their beach visits. They were dissatisfied with the low level of cleanliness of the beach and facilities, a lack of services and facilities, and the limited number of sea-and beach-related activities. Visitors mostly (79%) supported more development of more activities at the beach. Furthermore, visitors (47%) suggested that activities should carefully target families and children and provide options that engage the whole family. Many visitors (37%) suggested that females are an important segment and should be targeted with activities that respect their cultural and religious practices and give them more chances to enjoy the beach visits.