Journal ArticleOPEN ACCESS

The Research of the Relationship between Low Carbon-Based Marketing Innovation and Organizational Performance

  • Wang B
  • Zheng X
Technology and Investment (2013) 04(03) 164-167
DOI: 10.4236/ti.2013.43019
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Abstract

… the relationship between green innovation orientation and … is the source of innovation for competitive advantage. The conclusion … , but the true competitive advantage came from radical …

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APA

Wang, B., & Zheng, X. (2013). The Research of the Relationship between Low Carbon-Based Marketing Innovation and Organizational Performance. Technology and Investment, 04(03), 164–167. https://doi.org/10.4236/ti.2013.43019

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