Design and Research on Visual Communication under the Influence of Digital Media

Abstract

With the development of digital media technology, visual communication design develops rapidly. The pace of people's fast-paced life makes the current demand for various types of information constantly expand, and the original information expression can no longer satisfy the needs of people Information needs, diversity and accessibility are the new requirements of people for information delivery. Visual communication design also evolves as people's needs change. Under the influence of digital media, visual communication design has been given new features, resulting in a new change. This article mainly analyzes the visual communication design in the digital media era.