A focus on international competitiveness

Abstract

This special issue of JAMS is dedicated to the general concept of "international competitiveness," viewed as a strategic phenomenon inherent in the broader fields of international marketing, international business, and international management. Broadly, international competitiveness is a measure of an organization's advantage (or disadvantage) in marketing its products and/or services in global markets. The introduction to the special issue provides an overview of international competitiveness, examples of multinational enterprises and their indicators of international competitiveness, and a description of the 10 articles in the issue. Appropriately, in the spirit of JAMS' breadth of coverage, the articles in the issue broadly address international competitiveness issues related to the scope of the field of international marketing, multinational enterprises, small-medium enterprises, culture, exporting, foreign market subsidiaries, and offshoring and outsourcing. Naturally, some of the articles span multiple areas as well. © 2011 Academy of Marketing Science.