“Come to Java”: Colonial Tourism and the Fragile Illusion of an “Island Paradise”

Abstract

The proliferation of mountain resorts and the establishment of tourist itineraries in late colonial Indonesia reflected and reaffirmed colonial hierarchies of race, class, and gender. In the mild mountain climate, Europeans visited hotels reminiscent of European architectural styles, consumed European meals and enjoyed flora and fauna that reminded them of home. The location of these resorts was inspired by nearby natural, cultural, and ethnographic “wonders” that further served to emphasise colonial superiority. As spaces where pseudo-scientific concerns over race, civilisation, and the environment coalesced to legitimise colonial ideology, these mountain resorts were crucial elements in the development of a regional and national tourist network. The infrastructure needed to access these resorts and the identification of tourist destinations in the colonial era laid the foundation for many of Indonesia’s contemporary tourist draws. Furthermore, thanks to a targeted international advertising campaign, these sites drew visitors both from within the Netherlands Indies as well from throughout colonial Asia and Oceania. Finally, these tourist networks traversed colonial (national) boundaries and played an important role in the articulation and experience of a shared colonial mindset. This history illustrates the extent to which contemporary tourism is profoundly shaped by the colonial discourse of power and difference.