PRAKTIK PENENTUAN HARGA JUAL BERBASIS MEURAMIN

Abstract

This study seeks to uncover the meaning of the practice of selling prices based on Meuramin values. This study uses Meuramin cultural abstraction as a method through interviews with the managers of a coffee shop. This study finds that the concept of the formulation of selling prices implemented by informants is not solely oriented to the achievement of sharp material but contained holistic religious and jus- tice values. The determination of selling prices also seeks to bring wel- fare and justice to all parties. The implication of this practice is the emer- gence of differences in perceiving humans as an element of production.