La creación de valor a través de la planeación estratégica en microempresas emprendedoras

Abstract

Purpose: The purpose of the research is to identify the influence that exists of strategic planning on the creation of value in the entrepreneurial microenterprises of the Bajio region of the state of Guanajuato, Mexico. Design and Methodology: The methodological design was quantitative, explanatory, observational and transversal. A sample of 407 young entrepreneurs was employed. A structural equation model (SEM) was developed. As for the SEM goodness and adjustment indices (χ2=146.10 gl=52; CFI=0.969 y TLI=0.960; RMSEA=.06) they were acceptable. Results: It is demonstrated that there is a positive and significant relationship between strategic planning and the creation of value in the entrepreneurship of micro-enterprises. Likewise, strategic planning has a positive and significant influence on the creation of value in the entrepreneurship of micro-enterprises. Originality / Value: The findings are relevant and of great value since currently there are not enough researches that are focused on the analyzed variables.