The Effect of Reputation and Partnership Strategy on Business Performance of Internet Service Provider Company

Abstract

Internet service provider companies play a crucial role to internet usage. This industry is facing the conditions of hyper competition, so that the profitability growth tends to stagnate and even decline. Refer to the background, the study is aimed to investigate the influence reputation and partnership strategy on business performance of the internet service provider companies in Indonesia. This was a verification study on internet service provider companies in Indonesia as the unit of analysis, with the observation unit was the management of that companies. Samples were taken from 100 respondents. The research data was collected in a cross-section/one-shoot time horizon, in 2023. Data processing and hypothesis testing used Partial Least Square. The results of hypothesis testing show that reputation and partnership strategy have an effect on business performance of internet service provider companies, and partnership strategy has a more dominant influence compared to reputation.  It is concluded that to achieve the targeted business performance of the internet service provider companies in Indonesia, it must be support by strengthening the partnership strategy and improve reputation  so that it is expected to support growth in business performance.