A NOVEL PROCEDURE MODEL for DEVELOPING INDIVIDUALIZED DIGITALIZATION STRATEGIES

Abstract

Many companies face a challenge while defining their individualized digitalization strategy. Therefore, the interrelation of corporate and digitalization strategy is addressed and a novel procedure model to assist companies in defining their strategy is introduced. Based on their corporate strategy, the introduced model allows companies to simply identify suitable business model patterns, digitization use cases and offers a possibility to asses the maturity level of their internal processes and evaluate the added value from an economic point of view.