Journal Article

Cultural differences in the online behavior of consumers

Communications of the ACM (2002) 45(10) 138-143
DOI: 10.1145/570907.570911
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Chau, P. Y. K., Cole, M., Massey, A. P., Montoya-Weiss, M., & O’Keefe, R. M. (2002). Cultural differences in the online behavior of consumers. Communications of the ACM, 45(10), 138–143. https://doi.org/10.1145/570907.570911

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