Academic management strategies of private elementary schools based on the concept of quality citizenship attributes in the 21st century

Abstract

Citizenship in the 21st century is different from traditional citizenship because it is a digital era where the internet is connected to everything with devices and technologies. Therefore, people’s way of life differs from the former, and each country needs quality citizenship to keep their country developing in the era of economic, political, social and cultural change. However, schools are essential to providing education to build quality citizenship taught from a young age. This research was a survey research. The objective was to develop a strategy for the academic management of private elementary schools in Thailand based on the concept of quality citizenship in the 21st century. By multi-stage sampling, the samples were 353 private elementary schools teaching at Grade 1–6 in Thailand. The research instruments were questionnaires and strategic evaluation forms to test the feasibility and appropriateness of the strategies. Data were analyzed by evaluating the priority needs index (PNImodified) and SWOT analysis. The researcher used the data to develop academic management strategies based on quality citizenship attributes in the 21st century. The research results found three strategies: (1) Transform the school curriculum to enhance learners with quality citizenship attributes with 2 sub-strategies and 10 procedures; (2) Transform teaching and learning to enhance learners with quality citizenship attributes with 4 sub-strategies and 23 procedures; and (3) Transform the learning outcome measurement and evaluation to enhance learners with quality citizenship attributes with 2 sub-strategies and 10 procedures.