Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeen”

Abstract

This study identified production components unique to self-produced web entertainment programs, with a key focus on the program “Going Seventeen.” The researchers identified and used production components as independent variables categorized into human, content, and format components with subcategories. We then developed a research model to examine their impact on program satisfaction and artist loyalty. The findings reveal that all components, except the artist–producer relationship, positively influence program satisfaction, which enhances artist loyalty. We also observed significant differences based on nationality, education, familiarity with Korean variety shows, and fanship level.