Creating Shared Value by Combatting Corruption

Abstract

The Creating Shared Value strategy recognizes the embeddedness of a business firm within the social context. Enriching society therefore improves a firm’s productivity and increases opportunities for profit and growth. Corruption seriously damages the social context in which business firms operate, particularly in developing and emerging economies. Business firms, therefore, should work to reduce corruption and thus enhance their own productivity and growth. Research on successful implementation of Creating Shared Value strategies suggests methods for overcoming the most serious difficulties to implementing such strategies, including implementation in emerging economies.