Study of media competence against the impact of the youtubers in minors in Spain

Abstract

Youtubers bring together thousands of followers on YouTube, their proximity and interactivity with their followers are key to maintaining a community that often becomes dependent on them, since for many children, they become the only audiovisual medium, and their Parents in most cases do not know their behavior online. After the theoretical review on social networks, families and minors in front of the Internet and YouTube and their media competence, with the aim of analyzing the media competence of parents and their perception of the impact that youtubers have on their children, we carry out a field work through a semi-structured interview instrument, using a qualitative study approach, interviewing parents of the selected sample with minors between the ages of 9 and 15 years. The results obtained were analyzed with a grid tool of our own creation and the Atlas.Ti sorfware. The main conclusions have allowed us to warn that despite the knowledge that families have about the media consumption of their children, they do not assume an active role in their protection.