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The benefits of using a decision engine to optimise campaign planning for direct marketing

  • Berry J
Journal of Database Marketing & Customer Strategy Management (2006) 13(4) 319-323
DOI: 10.1057/palgrave.dbm.3240309
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Berry, J. (2006). The benefits of using a decision engine to optimise campaign planning for direct marketing. Journal of Database Marketing & Customer Strategy Management, 13(4), 319–323. https://doi.org/10.1057/palgrave.dbm.3240309

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