Correlation Of Patient Characteristics And Patient Satisfaction With Patient Loyalty In Public Health Center

Abstract

A B S T R A C T In today's competitive world, success in healthcare depends on the patient. Characteristics, satisfaction and loyalty of patients are some of the important factors that are the key to success in health services. This study aims to determine the relationship between patient characteristics and patient satisfaction with patient loyalty. This research is an analytic survey research with a cross-sectional design. The research was conducted at Jatiwates Health Center Tembelang Jombang, East Java, Indonesia. The instrument used in this study is a questionnaire with a sampling technique carried out by random sampling in proportion. Data analysis was performed by statistical tests, namely chi-square test and regression test to see the effect of patient characteristics and patient loyalty. The results of this study found that there was a relationship between patient characteristics, namely education (p-value = 0.015) and occupation (p-value = 0.024) with patient loyalty. Meanwhile, patient satisfaction is not related to patient loyalty (p- value = 0.186). This shows that there is a significant relationship between patient characteristics and loyalty. Health centres need to know the characteristics and patients. This