Digital learning environments in media business. Gaming and impact on activities and evaluation

Abstract

The flipped classroom (FC) is a pedagogical model that transfers the work of certain learning processes outside the classroom. In this context, Gaming and interactive evaluation in media management learning environments (PIGE-On) is an innovation project based on the development of a simulation game applied in a first-year Media Business course of the Bachelor's Degree in Journalism at the Complutense University of Madrid. Using a scientific methodology and a deductive writing model, this study explains the didactic foundations of the proposal and its effects, among them the learning outcomes as reflected in the assessment system.