Cover, Custom, and DIY? Memetic Features in Multimedia Creative Practices

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Abstract

It is not unusual nowadays to attend a concert of contemporary music in which live performers and video projection are juxtaposed or truly interact. Internet video-sharing platforms and social media contribute to shape the way these materials are filmed and presented to the audience. My paper focuses on two composer-performers dealing with these kinds of technologies and audiovisual logics: Brigitta Muntendorf and Óscar Escudero. I pay attention to their respective pieces Public Privacy #1: Flute Cover (2013) and Custom #1 (2016). Beyond the inconsequential coincidence of a hashtag in their titles, some similar aspects of their creative processes are found, from the compositional conception to the interaction with performers for personalising the videos. I particularly consider theoretical elements of memetics for a diachronic observation of several creative choices. Finally, I evaluate the impact of participatory culture in the gestation of these pieces.

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APA

Besada, J. L. (2022). Cover, Custom, and DIY? Memetic Features in Multimedia Creative Practices. Contemporary Music Review, 41(4), 382–400. https://doi.org/10.1080/07494467.2022.2087389

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