The problem of technological integration and geosocial cruising in Seoul

Abstract

In this article, I challenge a focus in digital anthropology on the integration of media into everyday life. Korean queer men’s experience on geosocial applications suggests that integration is not a neutral methodology but is rather a locally negotiated concern, a management of the connection between spaces. I use the example of the sauna to illustrate that the urban structure of Seoul is frequently orientated around semi-public rooms or bang that are imagined as insulated from the rest of society. The rise of geosocial cruising applications, with their tendency to connect and unite arenas that should be kept apart, have resulted in anxiety over the exposure of men to an uncontrollable totality of social relations.