Entrepreneurial Marketing: Solutions to Rise Up in Times of Crisis

Abstract

So far, marketing and entrepreneurship research has been expanding. This article aims to assist businesses in reducing the risks they encounter, both those that they can foresee and those that they cannot, so that they can recover in their business operations. In this article, a literature review was utilized as an approach. Companies can use entrepreneurial marketing methods to deal with market volatility and unpredictability in order to survive and develop sustainably. In this article, the author provides reference comments on entrepreneurial marketing strategies that companies can use in post-disaster or post-pandemic times such as the current COVID-19 pandemic.