Individual difference variables (self-consciousness, other-consciousness), which define the makeup standards in japanese and thai

Abstract

This study was investigated how the individual difference variable influenced on the makeup standards between Japanese and Thai. This research was conducted using a questionnaire survey involving 501 male and female university students in Japan and Thailand (Thai male: 61, Thai female: 239, Japanese male: 89, Japanese female: 112). For the Thai male students, it became clear that makeup standards were specified by "public-selfconsciousness". For the Thai female students, it became clear that makeup standards were specified by "public-self-consciousness", "private-self-consciousness", "external-other- consciousness", "internal-otherconsciousness" and "imaginal-other-consciousness". For the Japanese male students, it became clear that makeup standards were specified by "external-other- consciousness". For the Japanese female students, it became clear that makeup standards were specified by "public-self-consciousness", "external-otherconsciousness", "internal-other- consciousness" and "imaginal-other-consciousness".