Tourology: An Integrated Approach to Tourism Itineraries

Abstract

The recent fast-paced evolution of the travel itinerary has resulted in an increasingly complex tourist product. A greater understanding of this evolution is essential for the appropriate development of tourist destinations. New technologies and the growing interest in customised authentic travel experiences are also redefining the concept of the travel itinerary. This makes the planning and management of itineraries even more complex, and has led to the recognition of a new discipline in the field of tourism: tourology.