The Role of Local Influential Users in Spread of Situational Crisis Information

Abstract

Extensive spread of situational information is important for communities in response to crises/disasters. Among various mechanisms affecting the spread of information on social media, influential users play a critical role in enhancing information spread. This study examines the attributes and activities of local influential users as well as their interactions with ordinary users on Twitter during 2017's Hurricane Harvey. The results show that the influence across local influential users has a scale-free power law distribution and also indicates a major limitation in spreading information caused by insufficient interaction among influential users themselves. The findings suggest that influential users should play a boundary-spanning and brokerage role in addition to their information hub role in order to be more effective in enhancing the spread of situational information.