The Parent’s Satisfaction Towards the Quality of Tabika Kemas Services in Malaysia

Abstract

This study aims to identify the level of parents' satisfaction with the quality of TABIKA KEMAS early childhood education services in Malaysia. This study is motivated by increased competition in the early childhood education service industry in private Kindergartens. This study was carried out quantitatively by using a questionnaire. The research instrument was built based on the level of agreement and satisfaction of parents according to a questionnaire distributed throughout TABIKA KEMAS in Malaysia. The results of a study conducted on 6,570 parents from each state found that parents were satisfied with the quality of TABIKA KEMAS services from the aspects of teaching and safety and hygiene, learning and governance. This study of the level of parents' satisfaction with the quality of TABIKA KEMAS services is a comprehensive study involving stakeholders who are closely related to TABIKA KEMAS. The results of this study become a line guidance in building a strategic plan to improve the quality of TABIKA KEMAS.