Talent Management: Strategies for Attracting and Retaining Generation Z

Abstract

The present study aimed to examine Talent Management: Strategies for Attracting and Retaining Generation Z. Considering that the objective of this research was to identify and prioritize strategies for attracting and retaining Generation Z using operations research methods, the study is classified as applied research in terms of purpose. Additionally, this research is descriptive and non-experimental regarding data collection methods. Since the study utilized operations research approaches, the population under investigation comprised experts and senior specialists in the relevant field. For data collection, the opinions of 10 experts with substantial work experience, including human resource management in knowledge-based companies, were utilized. A purposive sampling method combined with a snowball technique was employed to identify these individuals. Information collection methods in this research were divided into two categories: library and field studies. In this study, interviews were conducted to identify components, during which experts were asked about strategies for attracting and retaining Generation Z, leading to the identification of relevant factors. Subsequently, the prioritization of these factors was examined using fuzzy AHP. The results revealed that the criterion of utilizing technology and social media ranked first in priority, followed by the criteria of work-life balance, creating a positive employer image, learning and development opportunities, and perceived organizational support, which ranked second to fifth, respectively.