Making a good (Virtual) first impression: The use of visuals in online impression management and creating identity performances

Abstract

This paper argues that visual elements are becoming an increasingly important component of identity performance on social networking sites. Working from a narrative approach to identity, this paper explores how images on SNS are used both as part of an impression management strategy to present identity, and as signs that others on the site can read and interpret as they develop an understanding of the identity of others. Drawing on interview data conducted with users of the Livejournal SNS, this paper argues for a growing visual literacy among users of social networking sites.