Research on Tesla's Localization Strategy Development in China

Abstract

Tesla Inc. has been continuously pushing the global automobile industry towards a more environmentally-friendly, smarter direction, the majority of the public believe that Tesla wanted new forces to help it fight against the traditional gasoline car manufacturers. And Tesla has shown its great localization strategy in China, there are multiple factors that contribute to its success, such as setting up the gigafactory in Shanghai, fully considering consumer demand, implementing successful market strategy and applying industry-leading technologies and safety. This research focused on Tesla Inc.'s history in China and the current market condition, intended to delve deep into Tesla's localization in the China market and offered a more comprehensive understanding about Tesla's market and localization strategy. Specifically, this paper explored how Tesla leverages its global influence to affect the China electric vehicle market and compared it with the current study in order to provide a more multi-dimensional perspective to understand the characteristics of Tesla in China, thus providing reference for the development electric vehicle market, and providing a strong base for future research.