FOOD CHOICES, CLOTHING PATTERNS AND INTERPERSONAL RELATIONS: EFFECTS OF SOCIAL MEDIA ON YOUTH’S LIFESTYLE

Abstract

In today's world, almost everything is being discussed and analyzed through social media platforms, and these networks are considered an integral part of people’s life around the globe. The present study examines the effects of social media on youth’s life style, particularly their food choice, clothing patterns, and interpersonal relationships. This study was conducted in Punjab, the most populous province of Pakistan. Quantitative research method was used, and data were collected through a structured questionnaire filled out online by randomly selected 150 respondents. This present study found that excessive use of social media can have various effects on the lifestyle and choices of youth in changing their attitude towards food, clothing patterns, and interpersonal relationships. Social media has changed youth preferences, making them brand conscious and fooling people with unreal living standards. The study concludes that social media influences youth’s behavior and attitudes and affects their lifestyle.