How the Conscious and Automatic Information Processing Modes Influence Consumers ’ Continuance Decision in an e-Commerce Website

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Abstract

… information processing mode, offers a theoretical basis for explaining consumers' continuance decision in the current study. Regarding the conscious information process, the continued use is driven by two contrasting forces: dedication and constraint. A customer may analyze …

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Cheung, C. M. K., Zheng, X., & Lee, M. K. O. (2015). How the Conscious and Automatic Information Processing Modes Influence Consumers ’ Continuance Decision in an e-Commerce Website. Pacific Asia Journal of the Association for Information Systems, 25–40. https://doi.org/10.17705/1pais.07202

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