Modeling Repeated Rumor Spreading in Coupled Social Networks

Abstract

Social networks are becoming increasingly collaborative and interdependent for achieving a broader market and profits. However, the coupled social networks which caused by the collaboration and interdependence bring more significant security risks. Rumors will spread more effectively and more rampant in coupled social networks than in separate social networks. Rumors spread in a single social network have attracted considerable attention. In coupled networks, whereas, the research remains to be explored. In coupled networks, in view of the fact that the public will face more rumors, this paper proposes a SIHR rumor spreading model with the 'hesitation' psychological state for studying the dynamic course of rumors. The mean-field equation is given for describing and analyzing the diffusion course. The various propagation performances of SIHR model are explained by theoretical and experimental analysis. At last, targeted security scheme is discussed.