Analysis of the applicability of blockchain technology in tourism

Abstract

Digital transformation is the main trend in the development of all sectors of the economy on a global scale. A revolutionary service is currently blockchain technology, which has changed the perception of the service sector. Tourism industry enterprises are involved in the progressive process of introducing an innovative institution – blockchain as an actual driver of optimization and promotion of services. The article is devoted to the analysis of opportunities and information threats of using blockchain technology in tourism, global intermediaries operating in the online market of tourist services are identified. The features of the use of blockchain in tourism are studied, the conditions for the implementation of blockchain technology in tourism are justified, the advantages and disadvantages of using this technology in the industry are analyzed. The problems of introducing the blockchain sector into the tourism industry, which must be solved to obtain an effective result, are disclosed. The conclusion is formulated that the transition to the digital economy, the spread of digital services require further improvement of the use of the blockchain platform in the tourism industry as an innovative service resource.